What's a Clickthrough?
When inspecting the web, every time one clicks a link, a clickthrough has been generated.
A clickthrough is the measure of the number of times a link or banner is clicked.
Here at Landings, we are able to measure the number of times visitors use Landings to connect with companies and web sites via our Aviation directory.
We found that we are the source of 150,000 clickthroughs for the aviation industry each and every month.
Once clickthroughs are understood, there are only a few more concepts essential to understanding web statistics and reports. These are "hits", "page counts", "unique hosts", and true "visitor counts".
So here is the full story:
|*||2+ million |
|*||20+ million |